25 junio 2026
25 junio 2026
Glocal 89 | Claudina Flores: Designing Without Labels
A Career Between Disciplines
From the early years of her career, Claudina Flores understood that her path would not be linear. Moving between industrial design, interior design, and architecture meant making her way through an industry used to placing talent within clearly defined boundaries.
Over time, what may once have seemed like a challenge became the essence of her practice. Claudina does not define herself through a single label, but through the convergence of different disciplines that now shape her professional language.
Design as Human Impact
For Claudina, design goes far beyond aesthetics. Each project represents an opportunity to generate experiences, build relationships, and activate networks of collaboration that positively impact those who inhabit, develop, and materialize spaces.
This comprehensive vision also redefines the idea of a result. The value of a project lies not only in its final delivery, but also in the processes that are dignified, the talent that is encouraged, and the communities that take part in its construction.
Entrepreneurship Through Collaboration
Entrepreneurship became a natural consequence of her way of understanding design. Alongside her creative vocation, Claudina has a deep interest in management, teamwork, and the development of talent.
For more than seven years as a professor, she has worked with over 500 students, an experience that has strengthened the way she approaches professional practice. For her, learning from others and creating spaces where different disciplines can meet is also part of the creative process.
Estudio Claudina Flores: Process, Luxury, and Sensitivity
From Estudio Claudina Flores, she leads residential, commercial, and hospitality projects within the luxury segment. Her approach values process as much as the final result, embracing conscious methodologies, material experimentation, and the time needed for ideas to mature.
Her work is distinguished by a timeless, reflective, and sustainable perspective. In each project, matter, culture, Mexican identity, and sensory experience come together to create spaces with permanence and a voice of their own.
Mexican Identity and Conscious Design
Claudina’s practice is rooted in honest materials, responsible processes, and Mexican talent. Rather than following global trends, her interest lies in creating projects with identity, sensitivity to context, and a deep connection to the country’s crafts and trades.
For new generations, her message points inward: recognize your own talents, develop them with depth, and build an authentic voice. In a world saturated with references, designing without labels also means returning to oneself.
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